Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The new H&M store in Herald Square—the brand's largest to date—has been in the works for some time now, but we're only just starting to get details about when we'll see it come to life. The New York Observer reports that the Swedish retailer's current neighborhood home at 2 Herald Square is on the market, and they'll be moving to their new 63,000-square-foot home across the street at Herald Center in the middle of 2016.
That leaves a gaping hole in the middle of a shopping area filled with major chains—a 60,500-square-foot hole across four floors, to be exact. It's likely that another big brand will move in here, considering that rents on this stretch of the block go for $1,000 per foot on average.
Last we heard, the new store will have a glass facade that'll display huge campaign images and LED lights everywhere and will carry all product categories—yes, including home.