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Whoa: The Row Is Opening an Upper East Side Flagship

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Everybody freak out! (Or smile in a tight-lipped sort of way while saying "prune.") Less than a year after opening their first-ever store in L.A., Mary-Kate and Ashley Olsen have announced their plans to bring The Row to New York City. The twins just signed a lease on a 1910 townhouse at 17 East 71st Street, which, according to WWD, they hope to renovate by the end of the year.

The Row's Melrose Place outpost is set up like a midcentury home, with clothing arranged around faux living and dining room setups, so it wouldn't be surprising if Mary-Kate and Ashley took a similar approach to laying out their Upper East Side flagship. Let's hope the brand's in-store 70% off sales also make the cross-country trip.