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It's hard to miss the ever-changing digital facade of Nike's pop-up shop, glowing since last night on the corner of Bowery and Great Jones Street. However, the physical manifestation of the brand's SNKRS app—the newest way that sneakerheads can purchase just-released styles with a single click—isn't accessible to walk-ins. According to a Nike representative, you need to have a reservation to get into the store, and all of those reservations are full right now.
Racked took a sneak peek at the store last night, which is basically what the app (currently available in limited release) would look like if it existed in real life. It has a hallway lined with pictures of shoes leading up to the sleek, bright-white interior displaying a dozen or so sneaker styles, plus a selection of t-shirts and hats with an NYC logo. Those lucky enough to make it inside can use the huge touchscreens lining the walls to purchase these items.
However, there's a chance that more reservation spots could be added this weekend. If you're interested in checking out the pop-up, be sure to check back here often. And if you want to download the app before it's release to the public, follow @NikeNYC to find out where brand ambassadors will be handing out early access codes.
Nike's other pop-up shop—the one across the street from the Barclay's Center that's dedicated to its Jordan collection—is open to the public.