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This Is Not A Drill: NYC Is Getting a Balmain Store

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Balmain has finally deemed New Yorkers worthy of a store all its own. CEO Emmanuel Diemoz told WWD that along with the opening of its first London flagship, the brand has just signed a lease at 100 Wooster Street.

"100 Wooster Street?!" you're probably thinking, "But that's ... like ... here!" You are correct. 100 Wooster Street is in Soho, a neighborhood in New York City, and will—sometime between July and December (yes, this July and December)—be home to a Balmain boutique. They've previously only been bequeathed to cities like Seoul, Dubai, Tokyo, and—of course—Paris.

Currently, the US only accounts for about 20% of Balmain's sales, though the New York expansion could be the sign of a larger American push. "When we compare ourselves to other brands, we are far from where we could be," Diemoz said about the stateside market.

You heard right: A future in which all Americans are free to dress just like Kim and Kanye is officially foreseeable.