Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
After rapidly closing its doors with just 24 hours' notice back in October, Organic Avenue is reportedly returning to Manhattan and Long Island City. According to Crain's, private investment firm Arrow Equity Fund acquired the company last week and hopes to have eight locations up and running by the middle of next month, including a commissary out in Long Island City.
This is the next twist in a surprisingly convoluted saga for the juice and salad chain. The popularity of juice has, curiously enough, contributed to a shaky industry: As more and more juice companies pop up, only a few can stay afloat. Organic Avenue was one of those struggling businesses — back in August, it was bought by Vested Capital Partners for essentially peanuts and let go both its CEO and a third of its staff.
However, it appears the company may see the light at the end of the tunnel after all. Its desirable locations (many of which appear to have been untouched since closing) and quality product warranted a second look, and should be gradually reopening in the coming months.