We're in the middle of a Bill Nye the Science Guy resurgence in pop culture — who didn't love his Inside Amy Schumer cameo earlier this year? — and now it's crossing over into the world of fashion, thanks to former Joe Boxer chief Nick Graham. "I grew up watching him with my kids," Graham told WWD. "So I went up to him and asked if he wanted to do a bow tie line and he said, 'Of course!' He is Mr. Bow Tie and is probably the most visible person in the world who wears bow ties."
Tomorrow, the twosome will launch a limited-edition set of bow ties that play off of Nye's work and legacy, featuring motifs like periodic tables, Bill's silhouette, planetary symbols, and other quirky designs. The Nick Graham x Bill Nye bow ties will retail for $49.50 each and can be found for sale in New York at the American Museum of Natural History's gift shop, as well as on Graham's website.
Graham will donate 10% of each bow tie purchased to the Planetary Society, Nye's non-profit organization focusing on empowering the advancement of space science while nurturing young minds.
"I like his message and how he presents it," Graham continued of the partnership. "He appeals to a 22-34 demographic and has 4.7 million followers [on social media]. Not quite Beyoncé, but..." If you like it, then you should put a bow tie on it.