Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Soho just got simultaneously snuggly and rugged, thanks to the arrival of Japanese outdoor lifestyle brand Snow Peak opening up on 59 Crosby Street. Other than the brand's limited selections of merchandise available both in Barney's New York and Steven Alan, this marks its debut on New York City soil, according to WWD.
The 2,200-square-foot shop boasts a small selection of women's clothing and an overwhelming selection of men's, but it's marketed as unisex. What's on offer is displayed on hooks and racks suspended from the ceiling, with merchandise like camping gear and trinkets neatly arranged on tables throughout the location.
General manager Russell Borne and designers Andrea Westerlind and Grant Blakeslee created the store with campers in mind, they told the paper, mimicking the verdant airiness hikers would find on their climbs up mountains.
When it comes to clothing, items like a down jacket will cost you about $800, and a campground-printed shirt runs for $230. Everything is warm, cozy, and durable, meant to withstand the rugged lifestyles of their clientele.
And Snow Peak's vision goes beyond just their merchandise. About 1,100 square feet of the store, located on the lower level, is intended to be used as an event space, though nothing specific is on the docket yet.