Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
If your last stroll through Greenpoint involved you stopping and wondering, "Wait, am I currently inside a shoot for Unbreakable Kimmy Schmidt?" you're not alone. Star Ellie Kemper says that when she's in costume on location, onlookers assume she's just one of the crowd.
"It's so girlish, because she's dressing like a 14-year-old or a 15-year-old because that's her sense of fashion," she explained to The Cut during last weekend's New Yorker festival, adding that no one in the neighborhood noticed since "everybody there dresses like that."
Though lest you assume her wardrobe is that of a fancy hipster, it's not: "It's just bright, cheap clothing," said Kemper, who supposed that Kimmy would probably shop at — wait for it — Conway, the now-closed department store. Sounds about right.