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Walk the Proenza Schouler Runway, Get a Gender-Morphing Makeover at Brookfield Place

Brookfield Place

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An interactive exhibit fusing together performance art and fashion has found a temporary new home in the Brookfield Place shopping complex. Move!, previously only found in museums like MoMA PS1 and Sao Paulo SESC, is curated by Visionaire's Cecilia Dean and the New York Times' David Colman and runs through this weekend.

Starting tonight at 5pm, seven conceptual "movement" pieces will open, all focusing on the intersection of commerce, art, and individual participation. Highlights include a collaboration between artist Rob Pruitt and Proenza Schouler allowing you to live out runway fantasies via green screen — it results in a video of you "walking" down Proenza Schouler's epic fall 2015 runway show.

A gender-morphing beauty makeover project named Crossover, helmed by make-up artist James Kaliardo (responsible for Rodarte and Louis Vuitton's make-up looks), is set up right across from J. Crew. And a quick stop into the Diane von Furstenberg store allows you the chance to try on her iconic wrap dress, have your photo taken and then have the image printed on a dress. Inception-level wrap dresses and other artist-curated projects will be available, ranging from red-carpet sashays with male models and carnival style paint games from designer Cynthia Rowley.

The Move! project has always welcomed interaction and the venue transition, from museum space to shopping mall, will increase foot traffic and participation. As Dean told WWD: "It's a public space, you're going to have to interact with people who haven't made a point of being there. A lot of people think art and fashion can be intimidating and exclusive."

Thankfully, the Brookfield location will result in office workers on their lunch breaks, meandering tourists ,and curious onlookers all joining in on the artist collaboration fun. The project runs from 5pm to 8pm Friday; On Saturday and Sunday, the hours are extended from 11am to 7pm.

Brookfield Place New York

200 Vesey St, New York, NY 10281 (212) 417-7000