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Rare sneakers are getting not one, but two proper Soho outposts courtesy of Stadium Goods, a new online platform backed a former owner of Flight Club as well as the founder of Sneaker News. On deck for this Friday is the debut of the company's 3,000-square foot retail store at 47 Howard Street (pictured above), which complements its market center located right around the corner at 305 Canal Street. The latter is a dedicated spot for sellers to bring in their new, unworn goods to list online and/or consign in the retail store.
Expect to find super-limited editions pieces from the likes of Nike, Adidas, Converse, and Supreme on any given day, like the $24,500 Air Jordan IV Undefeated (only 72 pairs were ever made, and not actually sold — only gifted to friends and family). You can also expect to find streamlined customer service, including options to order online and pick up in-store and concierge service for VIP customers.