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This Mysterious E-Commerce Brand Is Already Opening an NYC Store

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Never heard of Leyton Astor Clothing Co.? The brand, which bills itself as "high quality wardrobe pieces for the modern metropolitan individual," hasn't even launched its e-commerce shop yet, but has already signed on for an NYC store.

Commercial Observer reports that it'll take over 2,225 square feet of 199 Mott Street in Nolita at some point in the next few months, though they've already assumed the space.

While the website isn't yet operational, we do know it'll consist of made-in-America womens- and menswear, and that it'll at least look something like the other fancy stores in the area: "We felt the brand Leyton Astor fit perfectly amongst the other high-end boutique shops that define the retail character of ‎Nolita," said a representative for the landlord.

Our only clue? The brand's Instagram, which offers a sneak peek into the clothing, and reveals tons of classic American apparel, from leather jackets to black denim, chambray button-downs, simple tees and cool-girl sack dresses:

A photo posted by Leyton Astor (@leytonastornyc) on

Leyton Astor Clothing Co.

199 Mott St, New York, NY 10012, USA