New York Views & Nike Shoes"> clock menu more-arrow no yes mobile

Filed under:

Avoid January Gym Crowds With BFX's 'Premium Reservation'

All of this can be yours—for a price. Photo: <a href="">New York Views &amp; Nike Shoes</a>
All of this can be yours—for a price. Photo: New York Views & Nike Shoes

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For those who don't need the start of a new year to get into a workout routine, the influx of January gym rat-hopefuls hogging the treadmills and weight stations can be downright pesky. But Well + Good noticed that BFX Studio has a clever—albeit pricey—workaround for this situation: For $30, you can make a one-hour "premium reservation" to use the cardio and weight equipment that's normally reserved for their private training sessions, and the gym promises that there will be no more than 10 people working out at the same time.

"This is for people who value their time, want the best equipment, and don't want to worry about waiting," Bob Giardina, CEO of BFX's parent company Town Sports International, told the site. Even though that's the same price as their various fitness classes (or an entire month of gym time at places like Blink Fitness, with enough money left over for a latte), it might be the only way to snag a treadmill right after work until the crowds die down.

· BFX Introduces a Unique Solution to January Gym Crowds [Well + Good]
· Spin, Plié, Train, Sweat, Smile: Inside the New BFX Studio [Racked NY]
· The Year in Sweat: New York's Best New Fitness Spots [Racked NY]

BFX Studio

555 Sixth Avenue New York, NY 10011