While teen retailers continue to sink deeper into obscurity, one youth-centric industry is booming: spas for kids. Just after this New York Times trend piece delving into the world of beauty treatments for pre-preteens comes news that Milk & Cookies, a part-spa, part-dessert bar for kids, is opening in New York.
Aside from haircuts, which come with a freshly baked cookie and a glass of milk (begging the question: Why don't salons for grown-ups give us dessert instead of champagne?) there'll also be birthday party packages. With the "Glitzy Glam," children receive manicures, pedicures, and "yummy" (edible, perhaps?) facials, while the "Tough Cookie" package offers haircuts, "slimy booger manicures," and time to play video games and air hockey.
For now, the location and opening date are mum, but we'll keep you posted. There's also no word of whether, say, a curious twentysomething could wander in for a slimy booger manicure and a freshly baked cookie. We'll keep you posted on that, too.
Update: Milk & Cookies is set to open February 1st at 1196 First Avenue.
· Milk & Cookies [Official Site]
· New York City's 38 Best Beauty Stores, Spas, and Salons [Racked NY]