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C. Wonder Watch

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Lifestyle brand C. Wonder is dunzo, and The New York Times' Vanessa Friedman has a hunch about why it failed: "We have a situation where Mr. Burch, who, to be fair, doesn't do much of anything on a small scale anyway, including talk (his personality is pretty big), believed it was necessary to make a splash and to have C. Wonder's presence be felt by opening 32 stores in pretty quick succession…thus incurring an enormous amount of fixed costs, and creating a situation where he needed to fill the large spaces from the get-go with a correspondingly large amount of items for sale." Guess that 7,200-square-foot Soho flagship wasn't such a good idea. [On the Runway]

C. Wonder

72 Spring Street, New York, NY 10012 212 219 3500