After C. Wonder—the clothing, accessories, and home goods brand founded by Chris Burch that was frequently compared to a lower-priced version of his ex-wife Tory Burch's namesake label—initially denied reports of trouble brewing, the company is shutting down, Buzzfeed reported last night.
Word of the impending shutter first came about in November when it was reported that the three-year-old brand would close 20 of its 32 stores. At the time, the New York City Stores in Soho, Flatiron, and Columbus Circle (mostly) confirmed that they would remain open.
According to Buzzfeed, the brand's 100 employees were informed of the closing during a 15-minute meeting in their Flatiron offices (for which Burch was not present), and all but those who are staying on to assist with the closure left by early afternoon.
Calls placed to the New York store last night didn't indicate an impending closure, but Buzzfeed says that they'll vacate "in the next two to three weeks," while the website will cease e-commerce operations "by the end of next week." In the meantime, it's likely that the discount of 50% off everything will only increase until then—so fans should stock up while they can.