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It looks like fashion week will be in a centralized location after all—and with a brand new name. WWD reports that organizers WME-IMG are moving the runway shows to a yet-to-be-named "downtown" location for September, following a final bow at Lincoln Center next month. And with Mercedes-Benz leaving its title sponsorship after this round of shows, the multi-day event will simply be called New York Fashion Week beginning in the fall.
The paper writes that WME-IMG said "it's too early to disclose where" this new downtown location will be; meanwhile sources maintain that hosting in several venues to give designers flexibility is still an option.
However, this location shuffling could be rendered moot once the Culture Shed opens in Hudson Yards; Slated for a 2017 completion, the West 30th Street venue will include four runways, an exhibition space, and several studios. Whether the Council of Fashion Designers of America (which now controls the fashion calendar) or IMG would be running the event at this time has yet to be determined.
Additionally, WME-IMG is in "final negotiations" to acquire Made Fashion Week for the September shows. Typically held in Meatpacking District venues like Milk Studios, the Highline Stages, and the Standard Hotel, this alternative host started during the recession to offer free venues and production to young designers who couldn't afford a spot at the tents.
Early participants included Proenza Schouler and Alexander Wang,and more recent shows came from the likes of Public School and Jeremy Scott.
"We don't compete with each other. We're a completely different idea," Made Fashion Week co-founder and Milk Studios creative director Mazdack Rassi said of Mercedes-Benz Fashion Week to WWD back in 2011. How WME-IMG and Made will work together going forward with their different fundamental principals is "still being ironed out," the paper writes.