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Forever 21 to Open Massive Five-Level Store On Fifth Avenue

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Photo: Brian Harkin for Racked
Photo: Brian Harkin for Racked

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The mystery of what will replace that just-closed H&M on Fifth Avenue and 51st Street has been solved, and it's not the rumored Nike store. Instead, Forever 21 will continue its domination over the storefronts of Manhattan with a giant, five-story outpost that'll likely rival the Times Square megastore, WWD reports.

The store will take up 36,000 square feet at 640 Fifth Avenue—just one block from Zara, two blocks north of the new H&M flagship, and two blocks south of its old haunt in the Takashimaya Building, now occupied by Valentino.

Another surprise: It's coming way earlier than you think. On February 7th (that's next week!), the store will open its doors with a performance by Cody Simpson (an 18-year-old Australian pop singer who dated Gigi Hadid for a hot minute), gift cards for the first 500 people in line, and a ribbon-cutting ceremony. No word on what the interior will look like, but we've got a hunch that it'll look pretty similar to all the other giant multilevel Forever 21s of the world.

· Forever 21 Coming to Fifth Ave. [WWD]
· H&M Closing Out 51st Street Store With Everything Half-Off [Racked NY]

Forever 21

640 Fifth Avenue, New York, NY