After two years' worth of teaser pop-ups, buzzy touchscreen installations, and finally a Soho storefront, Kate Spade Saturday is shutting down. In the next few months, the brand will close all 16 of its Saturday stores, as well as its 12 Jack Spade menswear stores, The Wall Street Journal reports.
While the Jack Spade brand will still be available to shop online and through retail partners, Kate Spade Saturday will become a sub-brand under Kate Spade New York.
The closure was due to weak sales forecasts for 2015—a familiar story for online-born brands that open too many brick-and-mortar stores too early. Just last week, Piperlime announced that it would be shuttering all operations, including its lone Soho store, while C. Wonder's swan song continues.
Markdowns at Kate Spade Saturday, which are already nearly constant, will continue in the coming months, so be sure to keep an eye out for flash sales. In the meantime, we won't be crossing our fingers for that rumored Kate Spade Saturday store at Turnstyle anytime soon.