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Diesel Dumps Fifth Avenue for New Home on Madison

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It looks like Diesel is making moves in Midtown. The Real Deal reports that the retailer has signed a 10-year lease at 625 Madison Avenue, right behind FAO Schwarz. It's taking up the last parcel of retail space at that address, with neighbors that include Fratelli Rosetti, Stuart Weitzman, and Philipp Plein.

Meanwhile, the brand's Fifth Avenue store at the corner of 54th Street is no longer listed on its website. Other city locations include a nearby one on Lexington Avenue and three Soho stores—a main line flagship, a Black Gold shop, and a kid's outpost (their "club kids" pop-up shop in Williamsburg closed last month).
· Diesel, Swarovski Sign Up at SL Green Buildings in Midtown [TRD]
· Diesel's Bedford Avenue Pop-Up Targets 'Club Kids' [Racked NY]
· The Best Places for Denim Shopping in New York City [Racked NY]


625 Madison Avenue New York, NY