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You're Not Imagining It: Everyone Is Wearing Canada Goose Coats

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Photos: <a href="http://instagram.com/canadagoose_inc/">@canadagoose_inc</a>/Instagram
Photos: @canadagoose_inc/Instagram

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Thanks to the burst of winter weather, you might find yourself thinking, "Am I experiencing hallucinations brought on by seasonal affective disorder, or is literally everyone wearing the exact same puffy coat?" It's not all in your head—and now, there's evidence to back it up. Crain's reports that sales of Canada Goose jackets emblazoned with the brand's signature red, white, and blue arm patch, have been soaring in the U.S.

The Canadian-born (duh) brand landed in New York last month with a headquarters inside the fashion-heavy Starrett-Lehigh building, and in the past year, they've also started selling at Bergdorf Goodman, as well as indie boutiques, bringing the total number of retailers in the New York area up to more than 50.

It may even be precisely because of that oddly noticeable label that people flock (pun totally intended) to Canada Goose coats: "There's ... a desire for brands that make products where they should be made, and with a heritage," explained Chief Executive Dani Reiss, "Not just a cool label."

̭ Canada Goose Gets (Non)blizzard Boost [Crain's New York]