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NYC It-Pup Toast Lands Karen Walker Campaign

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Photo: Karen Walker
Photo: Karen Walker

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Karen Walker—she of the chunky, arrow-embellished sunglasses beloved by fashion bloggers—knows that you don't need professional models to put together a buzzy campaign. The New Zealand designer has cast eyewear ads with preschoolers, the ladies of Advanced Style, and Kenyan artisans—and now she's unveiled the star of her spring 2015 lookbook, Toast.

The NYC pup has over 155,000 Instagram followers (handle: @toastmeetsworld), thanks to her signature lolling tongue, willingness to pose in wigs, and the social-media-savvy couple who rescued her from a puppy mill—publicist Katie Sturino and comedian Josh Ostrovsky, a.k.a. The Fat Jew. "This gorgeous redhead's story is a true Cinderella one," Karen Walker says of the Cavalier King Charles spaniel. See more shots of Toast in the designer's sunglasses—available for pre-order now on—this way.

· Karen Walker [Official Site]
· 21 Photos of Dogs Dressed in Their Very Holiday Best [Racked NY]