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Bankruptcy Filing Isn't Slowing C. Wonder's Bargain Hunters

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Even though C. Wonder filed for bankruptcy yesterday, it seemed like business as usual at the chain's Flatiron location this morning—shelves were fully stocked, customers were pouring in, and sales associates were in good spirits. However, the devil's in the details: Display fixtures are already covered with "sold" stickers, there's no merchandise in the back rooms, and the brand's signature bright shopping bags are already gone.

Still, the store is receiving items daily—as are all the New York City locations, where the brand is liquidating its stock after shutting down e-commerce. And with everything 75% off, there's strong interest in the remaining product. Its days may be numbered, but C. Wonder looks poised to bow out with its head held high.

The most popular items among shoppers today were the home goods, with many stocking up on cheeseboards, plates and similar wares. The fastest seller was a set of gold champagne flutes; within an hour, a table full of them was no more. There were lots of monogrammed items, ranging from mugs, lacquer jewelry boxes and stationery—though for the latter you'll probably only be in luck if your name starts with an X or a U. Scented zodiac candles and coaster sets were also big sellers.

On the apparel front, there were plenty of choices left, including denim, outerwear, blouses, pants, and shoes to pull from in several sizes. Taking advantage of the sale pricing, women were grabbing chunky knits and cashmere sweaters by the armloads. Quite a few customers were also taking the time to try on shoes.

There were only a few bag styles left—mostly small clutches, with some shoulder bags and large weekend totes as well. The jewelry that remained (earrings and bracelets, generally) went largely untouched, except for the monogrammed bracelets that had clearly been picked through. Random items like iPhone cases and key chains floated around the accessories section as well, though they were not big movers.

Overall, things are still pretty lively at C. Wonder—for now. With plenty of merchandise in stock now and more items expected daily until closure, there's lots of sale shopping to be done in the coming days.—Roderic David

· It's Over for C. Wonder as The Brand Files for Bankruptcy [Racked]
· As C. Wonder Falls, So Does Chris Burch's Townhouse Price [Racked NY]
· The Soho C. Wonder Is Cheery, Despite Impending Doom [Racked NY]

C. Wonder

72 Spring Street, New York, NY 10012 212 219 3500