The past few years have seen a boom in cool-girl wedding dresses, from Stone Fox Bride's boho lineup to Mara Hoffman and The Reformation's sexy, anti-cupcake gowns. And now, jeweler Caitlin Mociun—already a go-to for nontraditional engagement rings—has thrown her hat in the alt wedding dress ring with her new Williamsburg bridal salon, Mociun White, the Times reports.
The venture marks a return to fashion for Mociun, who began her career designing clothing before switching to jewelry, and standouts from her new bridal collection include Italian lace dresses, skirt-and-top combos, and lemon yellow gowns to "help brides feel more comfortable not wearing white." As for the interior, the dresses are set against an art gallery backdrop, complete with glossy white walls, bright blue clothing racks, and Bec Brittain chandeliers—design decisions in direct opposition to the prevailing bridal salon aesthetic. "There were little vases of white flowers and rococo furniture, and it smelled like potpourri — it felt like a little girl's dream, not the dream of an adult woman who's really into design," Mociun told the Times of past experiences wedding dress shopping with friends.
The North 1st Street space will also offer home goods and ceramics by designers like Shino Takeda, Object and Totem, Eric Bonnin, Workaday Handmade and Recreation Center—because no matter how alt the wedding, there's a chance the bride will still want a registry.
· In Williamsburg, a Wedding Salon for Very Brooklyn Brides [T]
· How Caitlin Mociun Became a Key Player in the Wedding Industry [Racked NY]
· New York City's 38 Best Indie Boutiques, Fall 2014 [Racked NY]