Following a major clean out of fall/winter merchandise, Dover Street Market unveiled its second "new beginning" in New York to WWD over the holiday weekend. Major additions include permanent shops for Miu Miu and Idea Books, a retooled Prada space, and a Rei Kawakubo-installed Comme des Garçons display of red items from the brand's spring collection, aptly titled "Blood and Roses."
CEO Adrian Joffe also explained to the paper that they've added merchandise for well-performing categories, like men's streetwear and women's luxury brands, the latter of which received a new fifth floor space and is also showcased in the new sixth floor Women's Creative display. And as for the $120,000 spent (plus three lost business days) on this makeover? All part of their "promotion budget," he says. "In the long run for the image of Dover Street, you can't measure [the value]. We have always believed image is the most important and then business grows." Get a look at the newly designed spaces in the photos below.
· First Look at Dover Street Market New York's New Beginning [WWD]
· Dover Street Market Is Going to Look Totally Different Soon [Racked NY]
· Dover Street Market Is New York City's Best New Store [Racked NY]