Update: Aritzia's Third New York Store Is Headed to Flatiron

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As part of an effort to expand its U.S. market, Canadian label Aritzia will open a store in the Flatiron District, WWD reports. No word on when or where, but it'll be the third Aritzia in the city, after the Soho and Midtown outposts opened in 2011 and 2012, respectively. Update: The store's address will be 89 Fifth Avenue.

And about that rumor that an Aritzia will be among the multitude of stores coming to the Westfield World Trade Center mall: A brand rep tells us it's false—sorry downtowners.
· Aritzia Continues to Test New Store Concepts [WWD]
· Here Are 41 More Stores Coming to the World Trade Center [Racked NY]