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Phase one of BG 20/20, Bergdorf Goodman's five-year plan to redesign the women's flagship store, is officially complete: WWD reports that Tom Ford and Christian Dior accessory shops have opened on the main floor.
Ford's shop, located in the 58th St. rotunda, is comprised entirely of BG exclusives, like the Jennifer collection of shoulder, cross-body and mini bags ($1,890 to $3,200), the Alix in grainy calfskin ($1,990) and alligator ($26,890), and smaller leather goods ($740 to $890); while Dior's includes a few exclusives to the store as well, like two new styles of the Diorissimo bag.
There's still plenty to come in the department store's renovation rollout: BG 20/20 also involves building a lab for emerging designers on the sixth floor, while fine jewelry will be reorganized on the 57th Street side and handbags will be moved to the 58th Street side. Much of the plan will focus on the "hot footwear segment," building off of the redesigned shoe salon that moved Chanel, Dior and Valentino styles into the spotlight earlier this year.
"The new shops are just the beginning of the transformation," Joshua Schulman, president of Bergorf Goodman told WWD. "The vision is to remain a one-of-a-kind experience at the pinnacle of luxury." No word on whether the BG 20/20 plan involves training staff on the correct way to behave around Beyoncé.
· Tom Ford, Christian Dior Accessory Shops Open at Bergdorf Goodman [WWD]
· Bergdorf Goodman About to Begin Its Major Renovation [Racked NY]