Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Pookie and Louisa Burch, the daughters of C. Wonder's Chris Burch (and former stepdaughters of Tory Burch) launched their subdued-preppy label, Trademark, online this February. And now you can shop the duo's ultra-minimal shift dresses and leather slides IRL with the debut of their first brick-and-mortar shop, at 95 Grand Street.
The 2,500-square-foot, two-level space is all blond wood, curved lines, brass accents, and blue concrete floors—stepping inside feels like boarding a very fancy boat. Which makes sense, considering Pookie and Louisa's fall collection—a mishmash of plaid-trimmed pea coats, popcorn knits, and buckled loafers—looks a bit like what the cast of a Wes Anderson movie about a '70's sailing camp would wear.