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Burch Girls Bring the Family Prep to Soho with Trademark

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Pookie and Louisa Burch, the daughters of C. Wonder's Chris Burch (and former stepdaughters of Tory Burch) launched their subdued-preppy label, Trademark, online this February. And now you can shop the duo's ultra-minimal shift dresses and leather slides IRL with the debut of their first brick-and-mortar shop, at 95 Grand Street.

The 2,500-square-foot, two-level space is all blond wood, curved lines, brass accents, and blue concrete floors—stepping inside feels like boarding a very fancy boat. Which makes sense, considering Pookie and Louisa's fall collection—a mishmash of plaid-trimmed pea coats, popcorn knits, and buckled loafers—looks a bit like what the cast of a Wes Anderson movie about a '70's sailing camp would wear.

· Trademark [Official Site]
· Racked NY [Official Site]


95 Grand Street, New York, NY 10013 646-559-4945 Visit Website