clock menu more-arrow no yes

Filed under:

YSL + Google Glass = Actually Helpful Makeup Tutorials

Image via BeauteZine
Image via BeauteZine

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

No one walks into a makeup consultation like, "Ha, I am going to forget literally everything you said about how to recreate this smoky eye you're giving me like, five minutes after I leave," and yet, all too often, that's what happens. So Bloomingdale's and YSL cosmetics have come up with a tech-y solution to the makeup-application-goldfish-memory problem: Outfit makeup artists with Google Glass headsets, have them focus the cameras on their customers while narrating every brush stroke and concealer dab, upload the clips to USBs, and send shoppers on their way with customized video tutorials.

We stopped by Bloomingdale's on 59th Street to try out the service—which is available today and tomorrow at the department store's YSL counter—and found it super helpful. The fact that the makeup artist is narrating while beautifying eliminates the need to make small talk while having your face prodded, and the resulting video is weird and intimate ("Oh! This is what a person sees while touching my eyelids!") but handy when you can't remember if the YSL rep gave you that glow by putting highlighter over or under your blush.
· 38 Essential Beauty Stores [Racked NY]