Judgmental mannequin Gwyneth Paltrow has just added another NYC attraction to her master list of goop-approved locales: the Blo blow dry bar. The salon debuted the illustration by fashion artist Megan Hess (pictured above) today, the first installment of an ad campaign for Blo's "new artistic direction."
The perfectly windswept blowout was the brainchild of celebrity hairstylist David Babaii, who Instagrammed the illustration and christened it as "The Gwyneth," which sounds less like a hairstyle and more like a name for an especially posh boutique hotel. No word on whether the salon will give refunds to customers who do not leave looking like a watercolor cartoon of blonde Pocahontas.
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· Gwyneth Paltrow's Goop Has a Guide to Brooklyn [Racked NY]