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Concept Shop Story Goes High-Tech With Intel for Fall

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Photos courtesy of Story

Another season, another new beginning at Story: Tomorrow marks the Chelsea concept shop's debut of Style.tech, in partnership with with Intel. It'll feature everything from wearable technology to smartly-designed apparel to the gadget you didn't know you needed for your kitchen—like a latte-dispensing faucet from Topbrewer by Scanomat. Fancy, no?

Highlights for women include the first in-store display of Ringly, a cocktail ring that eliminates the need for keeping your phone on the table—it discreetly transmits light and vibrating notifications via Bluetooth when there's something you need to know. There's also blazers with LED-lit lapels from Cute Circuit, 3D-printed high heels from Continuum, and workout clothes that absorb moisture and aid muscle recovery from Koral Activewear.

In the men's section, find clothing from tech-fabric brands Outlier and Ministry of Supply, along with accessories like ties and backpacks. Kid's gadgets include screen-free toys and a high-tech baby monitor, and you could also pick up dog accessories like a hands-free fetching device and a fitness tracker.

The store will also feature a freestanding S.E.L.F.I.E station, powered by Intel and created by iStrategyLabs. The webcam-enabled mirror automatically takes a picture when you smile and shares to Twitter for you. Be sure to check it all out before this story wraps up on October 5th.
· Cool Story, Bro: Chelsea Store, GE, Quirky Debut Summer Theme [Racked NY]
· Chelsea Concept Shop Story Throws the Spotlight on Do-Gooders [Racked NY]
· The 38 Most Essential Shopping Experiences in NYC, Spring 2014 [Racked NY]

STORY

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