This Weekend Will Be One Big J. Crew-Williamsburg Lovefest

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J. Crew makes its official Williamsburg debut today. And, after tapping local jewelers Catbird and Mociun for nationwide collabs back in July, the megachain is onto its next show of neighborliness—passing out sweets and free goodies from some much-loved North Brooklyn establishments.

This Saturday and Sunday, reps from the Crew will be roaming Williamsburg in donut carts, where, in addition to a sugar high, you can also pick up a voucher for a bowl of popcorn at Nitehawk Cinemas, a small coffee at Depanneur, or a bouquet from Sprout Home. (Follow #jcrewonwythe and #jcrewBK for optimal cart-stalking.) There will also be a few free Greg LaMarche-designed totes, made to commemorate the retailer's donation to local animal shelter BARC, on-hand at the 234 Wythe J. Crew.
· Why Retailers Use Williamsburg As a Concept Testing Ground [Racked NY]
· It's Happening: J. Crew to Make Its Williamsburg Debut [Racked NY]