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Sneaker giant Adidas is looking beyond its Portland headquarters and setting up a new design studio—sorry, "open source creative center" in Brooklyn, WWD reports.
When it opens early next year, the lab will be helmed by three designers recruited straight from the enemy (Denis Dekovic, Marc Dolce and Mark Miner, all Nike alums), and will serve to expand Adidas' mission of creating an "Americanized brand called Adidas that resonates with the American athlete," as North America president Mark King told the paper.
The press release stresses that the lab's location—its Brooklyn-ness—is of utmost importance: "The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture."
Though the brand hasn't given any clue as to where in the borough this lab will be, Sneaker News says the studio would do well being "in the proximity of the Barclays Center given the brand's Nets ties."
· Adidas To Open Brooklyn Design Studio With Help From Nike Vets [WWD]
· adidas Creative Design Studio Opening in Brooklyn in 2015 [Sneaker News]
· All Coming Soon posts [Racked NY]