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Go East, Young Jewelry Company: Baublebar Hits Industry City

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A Baublebar necklace on Julia Straus, the company's director of partnerships; Photo by <a href="http://drielys.com">Driely S.</a> for Racked
A Baublebar necklace on Julia Straus, the company's director of partnerships; Photo by Driely S. for Racked

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Industry City just signed on for another major fashion player. Crain's New York reports that Baublebar, the three-year old online jewelry startup that touts affordable and on-trend pieces, is taking 52,600 square feet of warehouse space in the Sunset Park complex next month. That's more than three and a half times the size of their Flatiron District headquarters, which they'll be retaining.

"We've seen tremendous growth, and to support that growth we needed more space," BaubleBar COO Rotimi Akinyemiju told the business publication, adding that the company also looked at spaces in Long Island City before settling on Brooklyn for the commute back to Manhattan.

Steven Alan took space here earlier this year for design offices and showrooms, joining fashion tenants like Malia Mills and the Boston-based Ball and Buck that preceded them.
· Jewelry Startup Baublebar Expands to Industry City [Crain's]
· Steven Alan Takes Industry City Space for Design, Showrooms [Racked NY]
· What the Stylish Team at Baublebar Wears to Work [Racked]

Industry City

882 Third Avenue Brooklyn, NY