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Lego's New Flatiron Flagship Store Opens This Week

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Life-saving news for those expecting tiny out-of-town visitors during the holidays: now you'll be able to bring your little cousins/nieces/nephews to the new Lego store, which soft-opens this week.

Starting Friday, 200 Fifth Avenue will be the site of Lego's first flagship in NYC, and to celebrate, they're throwing a long-weekend's worth of grand opening events from October 10th through the 13th, where kids (or, you know, adults) can contribute to a 20-foot-tall Lego Statue of Liberty in Madison Square Park.

Like all Lego stores, there are pick-a-brick stations and Lego structures displayed close to the ground for little ones to gawk at, plus a massive model of the brand's mascot, Brickley the Dragon, whose long green tail slithers around the store.

The flagship also includes plenty of NYC-centric displays, like a clock that resembles the one in Grand Central Station, an eight-foot-tall Statue of Liberty, a Miniland replica of New York City, a graffiti-esque mural that can be seen from 23rd Street, and a diagram that follows the history of the Flatiron District, from bucolic farmland to the site of a famed circus.

Lucky for parents, there's a special Lego Lounge (the only one of its kind in any Lego store), where folks can kick back on the oversized couch, read LEGO-themed stories to kids, and power up at free phone-charging stations.

This isn't the only new Lego store coming to NYC—There's also one slated to open at One World Trade Center.
Here Are 41 More Stores Coming to the World Trade Center [Racked NY]

The Lego Store

200 Fifth Avenue, New York, NY 10010