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Lego's New Flatiron Flagship Store Opens This Week

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Life-saving news for those expecting tiny out-of-town visitors during the holidays: now you'll be able to bring your little cousins/nieces/nephews to the new Lego store, which soft-opens this week.

Starting Friday, 200 Fifth Avenue will be the site of Lego's first flagship in NYC, and to celebrate, they're throwing a long-weekend's worth of grand opening events from October 10th through the 13th, where kids (or, you know, adults) can contribute to a 20-foot-tall Lego Statue of Liberty in Madison Square Park.

Like all Lego stores, there are pick-a-brick stations and Lego structures displayed close to the ground for little ones to gawk at, plus a massive model of the brand's mascot, Brickley the Dragon, whose long green tail slithers around the store.

The flagship also includes plenty of NYC-centric displays, like a clock that resembles the one in Grand Central Station, an eight-foot-tall Statue of Liberty, a Miniland replica of New York City, a graffiti-esque mural that can be seen from 23rd Street, and a diagram that follows the history of the Flatiron District, from bucolic farmland to the site of a famed circus.

Lucky for parents, there's a special Lego Lounge (the only one of its kind in any Lego store), where folks can kick back on the oversized couch, read LEGO-themed stories to kids, and power up at free phone-charging stations.

This isn't the only new Lego store coming to NYC—There's also one slated to open at One World Trade Center.
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The Lego Store

200 Fifth Avenue, New York, NY 10010