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Brooklyn Children's Boutique Reveals Transformation

Some of the merchandise on offer; Images via Instagram/<a href="http://instagram.com/fortgreenegeneralstore">Fort Greene General Store</a>
Some of the merchandise on offer; Images via Instagram/Fort Greene General Store

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The Hank and JoJo as you knew it is no more—but only because it's something so much better. The DeKalb Avenue shop that used to feature just children's clothes and toys is rebranding as Fort Greene General Store in the coming days, and the in-store buying team will cater to all ages.

Fort Greene Focus reports that alongside the same kid-friendly products, customers can look for jewelry by Kira Kira, vintage from Honeysuckle and Hearts, products from Moleskine and Herschel Supply Co.. In the future, look out for dedicated trunk shows and Instagram-only sales.
· Fort Greene General Store [Official website]
· Hank & JoJo Expanding As All Ages Shopping Haven [FGF]

Fort Greene General Store

218 Dekalb Ave Brooklyn, NY 11205