Maje Opens at a New Spring Street Address, Goes Upscale

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A French fashion favorite has made a triumphant return to the street that it was literally washed out of. Following a flood earlier this year, Maje is now back on Spring Street with a new store format evoking the brand's bright future, WWD reports.

It marks the brand's fifth store in Manhattan (there's also a store in Williamsburg), and it's just a stone's throw from the Prince Street store that opened two years ago. "Prince Street is quite close, but it's a different customer," a spokeswoman for the company told the paper. "It attracts locals whereas Spring Street attracts locals and tourists...There's a demand here."

The store concept came from Capucine Safyurtlu, the brand's global head of style and image director. "We're going back to a gold logo on white," she told the paper. Other store style choices include mannequins suspended from the ceilings and a marble floor and cash wrap. Shoppers will also only find one of each size per style is on the racks—making interaction with salespeople a necessity.

"For me, this concept is just the beginning of the story," Safyurtlu added. "I hope many shops worldwide will be transformed into this concept."

Meanwhile, 145 Spring Street has been converted into a concept shop for the men's line of sister brand Sandro.
· Maje Unveils New Store Prototype in N.Y. [WWD]
· To Brooklyn and Beyond: Maje Plans Major Expansion [Racked NY]
· The Maje Store on Spring Street Has Flooded [Racked NY]