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Noncommittal Havaianas Opens First Permanent NYC Store

Image via <a href="http://www.wwd.com/fashion-news/fashion-scoops/havaianas-hits-new-york-7919376">WWD</a>
Image via WWD

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Brazilian beachwear brand and serial popper-upper Havaianas is finally settling down with its first-ever permanent retail store in Times Square that opens this week, WWD reports—just in time for boots season, though.

The store at 1588 Broadway will arrive in tandem with the closure of Havaianas' most recent iteration of its summer pop-up at 74 Gansevoort Street on September 30th.

As for the new store, expect colorful, tropical-themed displays along with a "focal market table" and an "Embellish Your Own Havaianas" section where you can jazz up your new flip flops with jewelry—just like in the pop-up. It's a bit on the small side at 350 square feet, but how much space do rubbery thong sandals really need?
· Havaianas Hits New York [WWD]
· 13 Places to Shop for Summer Sandals in NYC [Racked NY]
· Become a Flip Flop Designer at Havaiana's Highline Pop Up [Racked NY]


1588 Broadway, New York, NY 10036