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Signage for & Other Stories—H&M's newest sister label—went up at 575 Broadway this June, and now we finally have word on an opening date beyond "soon" or "fall" or, most recently, "October." The doors will open on October 17th, & Other Stories representatives told editors at a preview for the brand's fall and holiday collections this morning, and they're launching U.S. e-commerce the same day!
So far there's no word on what the store will look like inside, but we do know that the 6400-square-foot space will house a dedicated shoe shop and this season's clothing will be arranged by trend: minimalist, romantic vintage, sophisticated, and model off duty. Your move, COS.
· STOP EVERYTHING: & Other Stories Has an Opening Date [Racked NY]
· & Other Stories Signage Is Up in Soho [Racked NY]