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It's always during that strange interim period between summer's end and Halloween when you're strolling through lower Manhattan, relishing in the sweater weather, and start to wonder: "Am I insane, or are there, like, a lot of Ricky's NYC stores in this neighborhood?"
You're definitely not insane. This time every year, the already-massive alt-beauty empire expands to include a smattering of Halloween costume pop-up shops—which makes shopping for Manic Panic and sexy nurse costumes more convenient than ever. Plus, this year, they've added an Urgent Beauty Care pop-up in Soho (that's slated to later convert into yet another costume shop) for all of your, well, urgent beauty needs.
In honor of the Ricky's-est time of the year, we've created the Ultimate Ricky's Walking Tour for the brand's favorite 'hoods: Soho, Noho, Nolita and Greenwich and East Villages, to be used while passing through some other well-known destinations.
START: Good morning, (soon-to-be) gorgeous! First, carbo-load at Murray's Bagels (500 Sixth Avenue), because you've got a lot of walking to do. Oh, wait, no one told you fluffy bagels are the enemy of lipstick? Sorry about that. Luckily, our very first Ricky's location is just a block south at 466 Sixth Avenue. Pick up a Burt's Bees Lip Crayon here.
Turn east and head to the Union Square Greenmarket to stock up on fresh produce. If all that organic shopping is causing you to crave all-natural beauty products, head back towards Fifth Avenue make your second Ricky's stop at 7 East 14th Street for Dr. Bronner's liquid soap, Jason SeaFresh toothpaste, or Pacifica perfume sprays.
Time for a break! Walk over to the Village East Cinema to see Tina Fey and Adam Driver in This Is Where I Leave You, premiering this week. Oops—now you've got a major case of cry face. Head to the Ricky's at 111 Third Avenue to combat red, swollen eyes and streaked mascara with a bottle of Beautyblender cleanser and a Nyx concealer wand. It's like it never even happened—what loud sobbing?
Before the next stop, you'll have to walk through Cooper Square, otherwise known as The Hair-Ruining Wind Tunnel of Death. But wait! The Ricky's at 112 First Avenue includes an in-store Revolver Salon, which offers cuts, color, highlights, and blowouts. Phew.
Now take your amazing new 'do to the first Halloween pop-up shop on the tour at 250 East Houston Street—this store might actually become permanent, depending on sales. Do you want to be a "Jazzy Jester," a giant Pea in a Pod or a garden gnome? These are questions one can only ponder in the costume aisles at a Ricky's pop-up.
Oh no, you forgot to grab coordinating green hair dye for your sexy Oscar the Grouch costume! Continue south for yet another Halloween pop-up shop inside the old Chase Bank storefront at 109 Delancey Street for some Manic Panic.
There's yet another obstacle in the way before you can reach the next Ricky's, but in this case, it involves not hair-destroying wind but delicious Italian street food. Gobble down cannoli, fried zeppole, calzones or a giant spicy sausage at Mulberry Street's annual Feast of San Gennaro, now through September 21st, before scoping out the brand-new Ricky's Urgent Beauty Care pop-up at 63 Spring Street. Inside, you'll find products and tools used behind-the-scenes at NYFW—or, if you go after next week, you'll find—wait for it—another Halloween pop-up shop!
Is it bad brows that have you down? There's a permanent Ricky's location just two blocks north at 590 Broadway that features an outpost of the West Village's Boom Boom Brow Bar—stop in for a 10-minute shaping service or brow tint.
Congrats—you just hit up eight Ricky's stores in one day! Treat your newly beautiful self with a latte from notorious pretty-person hangout, La Colombe.
· Upcoming Events at Hester Street Fair and More [Racked NY]
· Updated: Ricky's Is Opening Up A Pretty Big Store on the LES [Racked NY]
· Boom Boom Brow Bar Now Operating at Three Ricky's Stores [Racked NY]
· It Came From Ricky's [Racked NY]