Polo Ralph Lauren's Fifth Avenue Flagship Opens August 28th

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It seems like forever ago that what's currently occupied by the massive teaser signage at 711 Fifth Avenue was a Disney store, but the long-awaited, 35,000-square-foot Polo Ralph Lauren flagship store finally has an official opening date—August 28th. A tipster led us to a transcript of an earnings phone call where the date was revealed.

We already knew that store would be carrying the brand-new women's Polo line, which recently debuted at nearby locations in Short Hills and East Hampton. We also already knew that this store would include a restaurant.

What we didn't know is that the company is plunking down $25 million a year for rent at the prime location—which is probably less than what Microsoft might be paying for a similar space nearby.—Rebecca Jennings
· Polo Ralph Lauren Now Has Major Signage on Fifth Avenue [Racked NY]
· Women's Line to Debut at the New Polo Ralph Lauren Flagship [Racked NY]
· Ralph Lauren Confirmed for Previous Disney Store Location [Racked NY]