Joe Fresh Does Activewear; Pottercon Takes NYC

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Local
See adults in wizard-wear at Pottercon [Refinery29]
A former Magnolia Bakery cupcake bouncer reflects [The Billfold]
Just a professional body painter, camouflaging herself in NYC [Neatorama]
WWD visits Bushwick, finds bucket hats [WWD]

National
Joe Fresh does activewear, and it starts at $5 [Racked]
Malia Obama looked super-happy at Lollapalooza [Vogue]
The dainty pearl jewelry fashion people love right now [T]
Director of Popsugar talks mobile commerce and her digital career path [Boe]