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Tamara Mellon has been pretty busy the past few years—what with leaving Jimmy Choo and creating her own apparel line that includes the legging boot—but she's not slowly down anytime soon. As soon as next month, according to WWD, expect to see a pop-up shop for her brand somewhere in New York City.
The pop-up could be used as the testing ground for a full store—the paper also states that Mellon wants a freestanding retail store in New York early next year. Where that store will be is anyone's guess at the moment.
However, brick and mortar won't take away from the brand's digital mission. "Our first focus is through e-commerce and mobile," president and CEO Glenn McMahon told WWD. "That would be complemented with a series of freestanding stores in key flagship markets, and pop-up stores."
With her namesake line, Mellon has been adamant about disrupting the current fashion business model of collections being presented at runway shows and then being unavailable to purchase for six months.
"[Consumers today] live in a different world, and so with my business, I didn't want to do seasons," Mellon said to the paper. "I did monthly fashion concepts of things you can buy today and wear tomorrow."
· Tamara Mellon's Timely Fashion [WWD]
· Karlie Kloss Is a Sexy Cowboy for Tamara Mellon's New Site [Racked]
· Tamara Mellon Slams Jimmy Choo on Morning Television [Racked]