With BK Location, JCPenney Will Have Stores in Every Borough

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JCPenney is about to take on Brooklyn. In an attempt to further its foothold in New York City—the retailer already has locations in Manhattan, the Bronx, Queens and Staten Island—the department store has just announced plans for a new store at the Gateway Center in East New York, WWD reports. Look for its grand opening on August 29th.

The new location will look like no other store that currently exists, with a sleek, modern interior design and features like expansive murals of Brooklyn landmarks and energy efficient lighting and signage.

The 124,000-square-foot space will also include a full-service Sephora store and a revamped footwear department, according to MarketWatch.

"The new Brooklyn store not only solidifies our presence in New York, it also signifies another milestone in JCPenney's turnaround," CEO Mike Ullman, III, told WWD. "This location displays our commitment to mindful store growth in high potential markets, and will perfectly complement our other New York City locations."—Mina Shaghaghi
· J.C. Penney to Open in Brooklyn [WWD]
· JCPenney's 'Real Size Mannequins' Include Woman in Wheelchair [Racked NY]