The West Coast's Favorite Jewelry Box Opens in Soho

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Jewelry addicts, take a trip to Soho to visit your mecca. Broken English, the Los Angeles-based jewelry haven, makes its East Coast debut with a prime spot at 56 Crosby Street, according to WWD.

The boutique shares a space with AllSaints and will offer a selection of ultra-covetable fine jewelry, including pieces by Anita Ko, Pamela Love and Jacquie Aiche, as well as collections exclusive to New York, like Inez & Vinoodh.

Founder Laura Freedman had her sights set on New York for one specific reason: the void in the retail scene when it came to designer jewelry stores. As she explained to WWD, "[Broken English] is really a fresh approach to a jewelry store. There's a lot of flagship stores for jewelers separately, but there isn't really a jewelry store."

With the opening of Broken English, Freedman hopes to provide fresh competition to major department stores such as Bergdorf Goodman and Barneys, Sounds good to us—we're definitely excited to invite some new additions to our arm party.—Mina Shaghaghi
· Broken English Opens in N.Y. [WWD]
· All Now Open Posts [Racked NY]