Madewell to Join J. Crew in Williamsburg this October

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When J. Crew deems a neighborhood ready to accept their pea coats and boyfriend jeans, it's only a matter of time before Madewell sets up shop near its big sister. We've seen the scenario play out in Flatiron and on Madison Avenue, and now Williamsburg is set to experience the J. Crew-Madewell one-two punch, with the former opening on Wythe next month and the latter staking its claim on 126 North Sixth Street October 28th.

New York Magazine reports that Madewell will be taking over the space formerly occupied by Gentry, a menswear shop (previously known as H.W. Carter) that has since moved to South Fifth Street.
· Fall Preview 2014: Stores [New York Magazine]
· It's Happening: J. Crew to Make Its Williamsburg Debut [Racked NY]
· J. Crew and Madewell to Take Over Brooklyn [Racked NY]