Saks Fifth Avenue, in an effort to lure customers who power-walk past the department store's first-floor perfume counters, dodging spritzes and waving off blotters sprayed with Tom Ford's latest, has introduced a more relaxed fragrance section up on floor five, WWD reports—a fragrance library.
The 450-sqaure-foot, shelf-lined space is stocked with 50 scents and staffed by "fragrance librarians" (A+ job title) who are there to help you find the perfume that best suits your style. If you stop by, expect to see popular, "highly advertised" scents—think Armani's Sí, Estée Lauder's Modern Muse, and Chanel's Coco Mademoiselle.
· Saks Fifth Avenue Launches Fragrance Library [WWD]
· Dunzo: A Moment of Silence for Saks' Consolidation Sale [Racked NY]