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Signage just went up outside Zara's soon-to-open 222 Broadway outpost, and if the scale of the billboards has anything to do with the size of the store underneath, this Zara is not messing around. It wants to be noticed, in a "Hello, new One World Trade Center employees. I see you staring at my shiny new display windows. Come, let me fill your ears with throbbing techno beats while you try on faux fur coats," sort of way.
· Seen & Heard [Tribeca Citizen]
· Zara to Open Massive FiDi store NOT at Brookfield Place [Racked NY]
· Tracking the Financial District's Booming Retail Scene [Racked NY]