Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Signage for & Other Stories—H&M's newest sister label—went up at 575 Broadway this June. And after two months of walking past the words "Opening Soon" (and maybe pressing our ears to the boarded-up storefront, listening for the sounds of racks being filled with Swedish fast fashion goodness) we finally know what "soon" means—October!
Refinery 29 reports that the store's signage has been given a colorful, paint-splattered makeover in honor of the impending opening. Meanwhile we haven't heard a peep from COS—H&M's other spinoff—since they pushed back their 129 Spring Street debut from "spring" to "fall."
· An Exclusive First Look at the H&M Sister Store Coming to Soho [Refinery29]
· & Other Stories Signage Is Up in Soho [Racked]