Signage for & Other Stories—H&M's newest sister label—went up at 575 Broadway this June. And after two months of walking past the words "Opening Soon" (and maybe pressing our ears to the boarded-up storefront, listening for the sounds of racks being filled with Swedish fast fashion goodness) we finally know what "soon" means—October!
Refinery 29 reports that the store's signage has been given a colorful, paint-splattered makeover in honor of the impending opening. Meanwhile we haven't heard a peep from COS—H&M's other spinoff—since they pushed back their 129 Spring Street debut from "spring" to "fall."
· An Exclusive First Look at the H&M Sister Store Coming to Soho [Refinery29]
· & Other Stories Signage Is Up in Soho [Racked]