Throw Her a Bone

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Calm down, Saks Fifth Avenue—no one out there is confusing you with an online doggy treats business catering to pups with food sensitivities. Regardless, the department store sent a cease and desist letter to the New Jersey-based Snaks 5th Avenchew demanding a name change. "I knew that Saks was able to offer me the best of what I was looking for, and I wanted to do the same thing with pets," said owner Carrie Sarabella. "It was almost as if I was honoring and complimenting what they always gave to me, but unfortunately they don't feel the same way." [Reutuers]