Diesel's New Bedford Avenue Pop-Up Targets 'Club Kids'

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When one denim pop-up closes, another opens…or at least that's how it goes in Williamsburg. Diesel is slated to set up shop at 101 Bedford Avenue this Friday, less than three weeks after Levi's packed up their Metropolitan Avenue 'Commuter Workspace,' WWD reports.

The 1,000-square-foot store—which will remain open through December—houses pieces from Nicola Formichetti's first collection for the brand, as well as some third party products, like Brooklyn Candle Studio candles, Inez & Vinoodh tees, and Deborah Lippmann nail polish. "No matter how exclusive or expensive the store is, I love to have items that everyone can afford," the designer said. "I remember going into designer stores as a kid in London and not being able to afford anything. I would want something so bad. So I make sure there are those fun and cool items that the club kids can get in on."

There will also be a "a mirrored encasement reflecting images from digital screens mounted on the ceiling," and a polaroid wall art-directed by Formichetti—fingers crossed that these two little nuggets are featured prominently on both.
Diesel Opening Pop-up in Brooklyn [The Real Deal]